Posts by Jessica Martin

Technology is vital to successful events. The latest solutions not only make events easier to plan, manage, and measure. They also help you engage attendees, gain customer insights, drive revenue, and more. This article explains how to make the most of event technology in 2023. Read on for top tools and techniques to enhance events…

Event support shouldn’t end when your event begins. Event technology partners strive to make every big day successful by assisting with planning, managed services, training, and support during the event. One essential component to success, specifically for live and hybrid events, is onsite tech support. Having reliable technical support present on the day of your…

Mobile apps have transformed events in so many ways. In the early days, these tools were simply a digital version of the event agenda. Today, they’re a must-have touching every corner of your event. This article highlights seven ways to create immersive mobile event and conference app experiences that level-up attendee engagement, networking, learning, and…

Artificial intelligence is the future of events – and that future is here. How do we know? Consider meteoric rise of ChatGPT: This free, AI-powered chatbot debuted in November 2022. It amassed more than 1 million users in less than a week. In January 2023, Microsoft confirmed plans to invest $10 billion in ChatGPT creator…

Though event technology has changed drastically in the last decade, there’s no denying that in-person interactions remain the most impactful way for marketers to forge, build and nurture meaningful relationships with prospects and customers. That’s why focusing on trade show ROI is incredibly important. Exhibitors should emphasize making their booth as memorable and welcoming as…

After the last guest leaves the venue or logs off the meeting platform, you may be tempted to celebrate the close of another event. But your work isn’t over. Keep that coffee brewing and dig your heels in, because what you do next can either make or break the event’s success. With the planning and…

While it is exciting to resume in-person meetings, virtual and hybrid events remain critical. According to the Skift Meetings 2022 State of Business Events, 64 percent of event professionals offer a virtual component for their major events. Why? Because digital options provide attendees with a contingency plan in case of unforeseen circumstances that may prevent…

In today’s mobile-saturated world, people are accustomed to having access to everything from email to social media at their fingertips, any time of day. Americans spent about a third of their waking hours on mobile devices, according to a 2021 report, and that time has probably increased since then. It’s no surprise that modern event…

What matters most in event technology in the year ahead? Having a partner that knows what the market wants now and which technologies will matter most is important, but with hundreds of options available, how do you find the right fit? What products are gaining traction? What emerging trends will shape the industry, and how…