Posts by Jessica Martin
8 Strategies for Mastering Lead Retrieval at Trade Shows
Lead retrieval is arguably the most important objective for sponsors and exhibitors at a trade show, but the technology supporting this activity today is often clunky and ineffective. How can you ensure that the tools you’re using are fit for purpose and won’t frustrate sponsors, exhibitors, and the attendees they’re there to meet? Here are…
Read More7 Team-building Ideas for Your Next Sales Kickoff
A successful sales kickoff (SKO) not only sets the tone for the year ahead but also strengthens team cohesion and boosts morale. However, finding fresh and engaging team-building activities that cater to an entire group can be a challenge. Here are 7 team-building activities designed to foster collaboration, facilitate learning, and drive engagement during your…
Read MoreUltimate Guide to Profitable & Engaging SKOs
Welcome to “The Ultimate Guide to Profitable & Engaging Sales Kickoffs,” a must-read for event professionals aiming to energize and unify their sales teams. Sales kickoffs (SKOs) are pivotal events that blend learning, networking, inspiration, and fun to equip salespeople with the tools they need to achieve their goals. This guide serves as your comprehensive…
Read MoreLeading Financial Institution
Event Management for a Leading Financial Institution Success Story Streamlining Event Management for a Leading Financial Institution Download the Case Study This case study explores how a leading financial institution transformed its event management process using Stova’s end-to-end solutions, addressing inefficiencies, data disparities, and branding inconsistencies. By consolidating multiple platforms into one streamlined tool, the…
Read MoreHow to Leverage Professional Networks When Marketing Events
While the event industry has largely completed its post-pandemic course correction, two challenges have remained consistent: burned-out teams and stretched budgets. Compounding these are increasing expectations from attendees who, according to a recent Skift report, “are taking a pass on events for a number of reasons, including flight hassles, budgetary restraints, a growing fear of…
Read MoreHow to Protect Your Event Budget When Negotiating with Suppliers
DETAILS Event organizers face a number of challenges that can strain their event budgets, from supply chain disruptions and geopolitical uncertainty to staffing shortages and rising demand for in-person experiences. How can you protect your budget when negotiating with partners and suppliers? Inside, you’ll learn: Learn essential strategies to protect your event budget when negotiating…
Read MoreThe ROI of In-Person Events
Unlock the full potential of your events and propel your organization forward by harnessing the power of optimized event technology solutions. Discover the strategies and actionable insights to revolutionize your tech operations, enhance efficiency, and ensure every event is a resounding success. Download How to Get the Most Mileage Out of Your Event Tech Stack.
Read MoreFrom Registration to ROI: 7 Ways Event Data Analysis Drives Success
Industry research shows in-person events are the most trusted channel in an integrated marketing plan. With the phasing out of online cookies, events have also become one of the most effective ways to gather first-party data. For savvy meeting professionals, event data is a goldmine hiding in plain sight – if you know how to…
Read MoreThe Ultimate Guide to Event Sponsorships
Are you ready to transform your event sponsorship game? Our exclusive eBook is your ultimate guide to navigating today’s event sponsorship landscape. Whether you’re an event organizer, marketer, or brand manager, this invaluable resource will empower you with the strategies and insights needed to thrive, even in a challenging economy. What’s Inside? In this eBook,…
Read MoreBringing Event Tech into Your Martech Tool Stack: Best Practices and Tips
Events play a pivotal role in the corporate marketing ecosystem, serving as a dynamic platform for engagement and interaction. However, seamlessly incorporating event technology into your existing marketing technology (martech) tools stack can often be fraught with challenges. Tracking users as they transition from marketing interactions to event attendance and back requires cohesive data integration…
Read MoreTracking the Right Metrics for Event Success
DETAILS Get ready to level up your event planning skills with our exclusive white paper, “Tracking the Right Metrics for Event Success.” This resource reveals the impact of data-driven strategies in enhancing engagement, demonstrating ROI, and delivering exceptional event experiences. Inside, you’ll learn: Download your complimentary copy now to gain invaluable insights from industry experts…
Read More7 Strategies for Inclusive Event Networking Experiences
Ensuring an inclusive event has become paramount in recent years, but even well-intentioned event organizers can miss the mark. Anticipating and accommodating a range of needs is essential for networking experiences that don’t leave anyone feeling marginalized or unable to participate.
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