Posts by Huitt Rabel

An event is only as great as its audience – specifically, the turnout. While online and virtual events have a wide audience, they also have heavy competition. It’s easy for your event to become lost in the digital landscape and lack the impact you’d hoped for. When your business event can attract more attendees, there will…

Events have always been a staple for organizations in a variety of industries, including education, technology, finance, transportation, and many more. It’s easy to see why. They’re a fantastic way to stay connected with your industry, as well as to learn, fundraise, network, and so much more. Times are changing, and so are events. Hybrid events…

When Should My Event Be Hybrid? A hybrid event helps combine virtual and in-person elements for a cohesive and connected event that can draw many attendees. However, many businesses don’t know when a hybrid event might be best. Understanding the strengths and formats of hybrid events can help your company determine whether they might help optimize your…

Today’s event technology market is a crowded space, with the number of all-in-one virtual and hybrid event management platforms now available having increased tenfold in recent years. These solutions have become essential not only for organizing and managing hybrid events, but also for streamlining communication between HR, sales, and marketing functions. Given the dramatic and,…

Are you heading into a new product launch and want to ensure it’s one guest will remember? A launch event can be the springboard for your new product’s marketing campaign, helping it make a splash in those early days that are so important for ensuring it gains momentum. Today’s launch events are often hybrid – taking place…

Event planning is no longer only about logistics. There’s a true art to designing masterful events that engage, serve, and even fundamentally change your audience members, for the better. One way to make a powerful impact with your events is through weaving in brand storytelling. Read on to discover what brand storytelling is, why you…

When the COVID-19 pandemic broke out in early 2020, no one could predict how long it would last or how big of an impact it would have. For the events sector, an industry that traditionally relies on the ability to meet and entertain in person, adaptation to digital became non-negotiable. As we emerge into the…

Here’s a bold and exciting prediction: 2022 is going to be an excellent year for corporate events. Sure, you’d expect us to say that because it’s our business. Hear us out! After two tough years due to the pandemic, live events are starting to take flight again. Plus, technology and event planners are finally starting to catch…

As more local and federal restrictions are put into place in the wake of the coronavirus pandemic, more of us are now working from home and will be for weeks or even months. For most of us, this a big change to our daily routines and the adjustment, especially for a long period of time,…

In many ways, the onset of the coronavirus pandemic marked a profound and dramatic change to the events industry. However, despite the unprecedented disruption of the past two years, many of these changes will have permanent implications for the sector. In many cases, these changes will be for the better. In this article, we’ll explore…

Behind every leading company is a smart tech stack, or a combination of technologies that it uses to run every part of the business – from front-end and back-end tools to frameworks, databases, and more. To execute virtual events that will deliver ROI not only to your company but to each of your attendees, you…

When Facebook rebranded itself to Meta in October 2021 to reflect its focus on the metaverse, it was met with no small amount of controversy. Despite this, however, there is little doubt that investment in the metaverse will grow significantly in the coming years, with Bloomberg estimating it will reach a value of $800 million by…