Posts by Huitt Rabel

What’s the most effective way to anticipate the wants and needs of your audience? Ask them directly with pre-event survey questions – and then deliver. Pre-event evaluation questions can cover everything from logistics to topics to keynote speakers. This valuable feedback will help you plan around your crowd and show your attendees that you are…

The hit song “Matchmaker, Matchmaker” is originally from the 1964 popular musical, ‘Fiddler on the Roof‘ yet many recall more vividly the song from the 1993 comedy film, “Mrs. Doubtfire“, starring Robin Williams.   “Matchmaker, Matchmaker, Make me a match, Find me a find, catch me a catch Matchmaker, Matchmaker Look through your book, And make…

As two weeks of working from home led to a few months, and a few months led to a year, and a year led to indefinitely; many of us have come to accept that virtual meetings are likely to be a part of our lives for the foreseeable future. But just because the location and medium in…

It’s that time of year again to reflect on what you’ve achieved, whether that was rebuilding your business post-Covid or growing your customer base in an economic downturn. Looking back on your wins and acknowledging your losses allows you to set the stage for a fresh new strategy as you ring in the new year.…

“Metaverse” is the buzzword in events today. Fashion shows, tournaments, and concerts are banking on it. This year saw the inaugural Metaverse Fashion Week. Plus, the Australian Open held the first official tennis grand slam in the metaverse. Their goal was to be the “world’s most accessible and inclusive sports and entertainment event.” What pushed the Australian…

Successful event communications is the gravity that pulls prospective attendees through your registration process. It inspires people to turn out for your event in record numbers and rave about the experience to colleagues and friends. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. You’ll have…

With distractions all around us and attention spans shorter than ever, it’s never been harder to make a lasting impression on your event attendees. The challenge is arguably even greater for virtual and hybrid events, in which it’s necessary to go the extra mile to engage your target audience. That’s why mobile event apps have become essential…

Technology is one of the most important event planning tools you can use to execute engaging events. The latest event tech not only makes planning less stressful, but helps you to streamline your operations, improve your attendee experience, simplify post-event data analysis, and boost ROI for all stakeholders, including your sponsors and exhibitors. Rather than trying out…

The popularity and demand for green events are rising all the time at a rapid pace. Consider that only 6% of people believed environmental responsibility significantly impacted their events in 2019, compared to 59% in 2020. The chief reasons for that being:  They can save you money They can appease and impress your guests They can…

The events industry was one of the worst hit during the pandemic, with almost all large-scale corporate events being canceled for at least two years running. During this time, many well-established and successful venues and agencies were forced to drastically reduce costs and effectively go into hibernation mode to ride out the storm. That storm,…

With over 2.4 million confirmed cases of Coronavirus and more than 165,000 confirmed deaths globally, Europe’s travel and tourism industry has been significantly impacted. At the start of the outbreak, the average hotel occupancy had dropped to 12%. and many countries faced zero demand during the months of April and May as a result of lockdowns and…

Immersive virtual event experiences keep your attendees engaged during your online event in new, innovative ways. Attendee drop-off and virtual fatigue are problems event planners need solutions for, and immersive event experiences for your virtual audience are one viable, and exciting, solution. Picture yourself at a digital dance party. You’re learning salsa, line dancing, or…