Posts by Huitt Rabel

Even after two years of cancellations during the pandemic, B2B marketers continue to rate in-person events as one of their most effective marketing tactics, and for good reasons. Trade shows bring together businesses in the same industry and draw hundreds, if not thousands, of attendees every year. An effective trade show is a hub for innovation…

Email has become an essential part of our daily lives. More than 333 billion emails are sent every day, and that figure is expected to grow to 376 billion by 2025. There’s no denying that email is a critical part of every marketer’s toolkit, but how do you create email content that stands out from…

COVID-19 disrupted operations around the world, and in-person events were no exception. Event planners for universities, FinTech conferences, and non-profit board meetings had to quickly halt in-person gatherings and turn to alternatives. They soon learned to adjust existing virtual platforms and communication tools to organize virtual events that keep attendees connected online. Now, the virtual…

Driving traffic to your sponsor and exhibitors’ booths is a top priority as both an event organizer and an event sponsor yourself. While you hope that the trade show you’re working with has set you up for success, it’s also important to consider what you can do to drive traffic to your own booth. Utilizing…

The ability to keep audiences engaged is a defining success metric for any event, but that isn’t always easy in the era of virtual and hybrid events. After all, if someone is attending remotely, it is inherently harder to keep them engaged when everything happens through a screen. The challenge can be even greater in…

Events have always been a staple for organizations in a variety of industries, including education, technology, finance, transportation, and many more. It’s easy to see why. They’re a fantastic way to stay connected with your industry, as well as to learn, fundraise, network, and so much more. Times are changing, and so are events. Hybrid events-events…

Virtual events have exploded in the past few months, but now that the world is beginning to embrace in-person events once more, it can be difficult to see the value in continuing to host hybrid or virtual events. However, in a 2021 survey conducted by Statista, 40% of marketers worldwide predicted their events will be virtual in…

Search the terms “Virtual Events” or “Virtual Event Planning” in your web browser and you might hit on some sage advice. Or, alternatively, you may end up with virtual event tips from someone who’s never been involved with planning a virtual event. It’s a toss up. So, how do you trust what’s out there and…

Today, we’re going to share some of our favorite strategies to reduce your event attrition rate. It’s a phrase that strikes fear into the heart of many event planners. Event attrition rate is an industry phrase that refers to the percentage of people who register to attend an event but don’t show up. In other words,…

After the pandemic, virtual events became the default. Now that society is transitioning back to normal, it brings the nature of events into the question: should companies go back to fully in-person or stick with virtual? It seems the answer may lie somewhere in the middle with the rise in popularity of hybrid events. According to…

As 2022 has progressed, the events industry has seen tremendous optimism for the return of in-person events. At the same time, the pandemic has transformed the events scene for good, with hybrid events here to stay. With more and more events taking on a hybrid format, there has never been a better time to invest in…

You have a hybrid event on the horizon, meaning there’s a buzz of excitement in the air in your organization. This is sure to be fun, educational, engaging, and perhaps financially rewarding if you plan the event correctly. While you may immediately think of creating plenty of networking opportunities or curating the perfect messaging for the…