What's Inside?
In today’s business landscape, executives are increasingly seeking tangible and quantifiable returns on investment (ROI) to justify their event expenditures. This begs the question: How can in-person events, regardless of their scale, capture the insights necessary to meet these demands?
“The Planner’s Guide to Proving ROI at In-Person Events,” a comprehensive guide brought to you by Skift Meetings and Stova. This guide explores the tools and innovative strategies that empower event planners to gather high-value data not only during the event itself but also in the broader context.
Inside, you’ll learn about:
Tracking foot traffic, session attendance, and dwell times
Supercharging your lead generation
Enabling engagement with measurable touch points
Making data manageable and meaningful
Highlighting the importance of first-party data
Are you a certified meeting planner? Redeem 1 CMP credit for The Planner’s Guide to Proving ROI at In-Person Events.