The Essential Guide to Onsite Event Technology
This guide was developed to help event planners around the world make better, more strategic decisions when it comes to onsite event technology. Discover what technology to use and how it will help to improve attendee satisfaction and event ROI.
They say you only have one chance to make a good first impression. When it comes to events, an attendee’s first impression is often made with the technology they interact with; how and where it’s used, how seamless it is, and how it drives convenience as well as engagement.
Despite its importance, event planners still struggle when it comes to fully understanding onsite event technology. They may ask themselves: How do I know what technology is best to use at my event? What will increase attendee satisfaction and event ROI? What will help my event stand out?
This guide was developed to answer some of those questions and to help event planners around the world make better, more strategic decisions when it comes to onsite technology.
Whether you want to improve the technology you already have in place or you don’t know where to begin, the following will help guide you to identify and achieve your goals while increasing your event ROI.
Why Onsite Services Are a Big Deal
Along with producing a more high-tech experience, onsite technology helps enhance meetings and events in several key ways.
Today’s onsite technology can help create a more individualized event experience for each attendee, whether through targeted messaging based on their respective interests or the ability to build their own event agendas.
Self-service onsite technologies allow attendees to help themselves when they need it. Event technology also allows attendees to consolidate several useful tools into one, such as with event mobile apps.
When it comes to saving time and money, onsite technology can accomplish both; from reducing wait time and long lines at check-in with remote kiosks to delivering badges in just seconds with the latest printer technology.
Onsite technology can improve the carbon footprint of an event. When more interactions happen digitally or more information is kept online, the need for paper decreases.
There are several opportunities to monetize your onsite technology investments, such as sponsored push notifications, lead retrieval, data sharing, and digital ads.
Onsite technology can help you collect valuable attendee data that you can share with your partners and sponsors to quantify the value of your event. For example, with ultra-high frequency (UHF) tracking, you can gather data on which areas of the event were most popular and during which times. This will allow you to know what attendees liked and which areas or content was less popular.
The Importance of Data and Event ROI
Perhaps the most important thing to keep in mind about onsite technology is the data it can collect about your attendees and the individual journeys they take throughout your event.
Choosing the right technology for your event depends on your unique goals, which is why you should think about what you want to accomplish before you make an investment. Whether it’s to increase engagement and attendee satisfaction, or to learn something about your organization or services, by setting goals before buying, you’ll be able to invest in only those solutions that solve your specific needs.
This is where measuring event ROI comes into play. Technology is crucial to a positive attendee experience and, therefore, event success and stakeholder satisfaction. So it's important to not only collect data to measure your event ROI but to take the time to analyze what areas need onsite technology that will make your attendees and sponsors happy and engaged.
Use the opportunity to enrich data and engage in a dialogue with your visitors during the event. Set clear objectives and measure them throughout the event to steer the organization in the right direction. Connect the onsite data to your online and mobile analytics to create a full profile of your visitors.
Kiosks That Make Early Check-in Easy
Check-in is typically the first touchpoint attendees have with an event, but that doesn’t always have to happen at the venue. Self-service kiosks can be set up at local transportation hubs or hotel partners to help attendees get checked in before they even step foot into the event. These remote check-in kiosks help event planners streamline the check-in process and avoid long wait times and lines at their events. Here’s how:
Kiosks at Airports or Train Stations
- Right when an attendee arrives and checks in at a kiosk at a transportation hub, it can trigger a notification to the shuttle service and inform the driver that the next client has arrived, with name, picture, and destination. The driver can confirm the pickup and meeting spot.
- Kiosks at transportation hubs can also notify an attendee’s hotel of their arrival and put their corresponding room on the priority list for preparation.
Kiosks at Event Hotels
- A welcome kiosk at a hotel can print visitor event badges on arrival a day or two before the event. The system can check ticket validation, settle outstanding payments, and print a badge in less than 10 seconds. The pre-check-in helps to ease peak morning registration at the beginning of the conference. The kiosks can also be relocated in the morning to optimize the use of resources.
Mixing Self-Service and Human Connection
While offsite kiosks add a level of convenience for attendees, self-service options at onsite check-in can help further alleviate long lines and wait times, as well as provide a service that today’s attendees want and need. When visitors take control of their own registration by typing in their credentials or scanning a QR code from their phones, they are actively doing something, which makes the check-in process feel quicker and more engaging.
However, despite the pros of self-service, the value of human connection cannot be diminished during this initial part of the event journey. Here are some tips for getting the balance just right:
- While it may depend on your event, typically one staff member for every three or four stations works best.
- Have a team of traffic managers designated at your registration area to manage traffic flow and make sure the line moves smoothly.
- Have staff check in with each attendee as they walk in to make sure they are in the right line. Ensure that they have the necessary documents ready and give them a warm welcome. A helping hand and a smile are always appreciated.
- At the end of the line, the traffic manager should make sure that attendees have their barcodes ready for scanning or their credentials on hand before sending them to the desk or kiosk. With barcodes on smartphones, traffic jams can be caused by people trying to find their email, opening the barcode, and getting it full screen on the device. Also, remind them to check the luminosity of the display for an accurate read.
- At the registration desks, make sure that there are designated onsite technology staff that know how to fix the printers or system so that lines can keep moving if problems arise.
- Make sure that temporary staff is adequately trained on how to deliver badges and interact with attendees and that they know who to turn to if they are having any issues with the technology.
- Assure that there is backup equipment in case of printer jams, ribbon failure, or low badge stock, and do a full pre-event check of all items necessary for registration. Make sure you also have a backup plan if Wi-Fi goes out and have an additional power supply. Good preparation is key to a flawless check-in process.
- Track data such as entry time, waiting time, and high traffic times for analysis and planning of future events.
More Efficient Badging
The key to a smooth registration experience? Live badge printing. When you choose to make the move to live badging, you are opening up your event to even more flexibility and a better user experience. There’s so much live badge printing can do along with saving yourself time from flipping through hundreds or even thousands of pre-printed badges.
- Live badging synchronizes visitor data in real-time with your event registration platform. You can easily accept walk-ins that register through your event website or your welcome desk team could input their information and print their badge in seconds.
- You can also make any changes to misspellings of names or outdated titles, etc. This saves you from having to handwrite badges or throw out pre-printed badges with mistakes, making your event more sustainable!
- When you are printing badges as attendees check-in, you are also getting real-time tracking data of how many people checked in and when. You can easily step up session scanning and lead scanning to get full demographics of your visitor behavior.
- If you have a high-profile event with VIPs, you want to make sure that your event is secure from the start. For more secure access, consider printing a profile picture on the badge, which can be obtained straight from the registration site.
Take Attendee Badges to the Next Level
Today’s options for badging at events go far beyond a traditional lanyard and paper. With the various badge technologies available, this accessory can be used at every corner of the event to make the attendee experience more customized and provide event planners with the data they want post-event.
Probably one of the most revolutionary event technologies of the past decade, NFC-enabled badges give event planners the opportunity to gather data and increase attendee engagement like never before. Holding 30x more information than QR code badges, they allow everyone at the event to gather more information on each attendee.
Some of the uses of NFC technology at events include tap’n go lead retrieval, access control, session scanning, passive tracking, materials distribution and purse management. With apps such as purse management, attendees are able to load money onto their NFC badges and pay for commodities at the show through designated NFC hotspots, eliminating the need for an attendee to carry their wallet and speeding up the purchasing process.
NFC wristbands have all of the same capabilities as NFC badges, just in a different format. These wristbands are perfect for large festivals or events where an attendee wouldn’t want something hanging around their neck.
All of the various NFC technologies available with these wristbands are capable of streamlining the event process and improving efficiency at every level. Using NFC access control, for example, attendees could be admitted or kept out of certain areas at the event by simply tapping their wristbands onto a designated NFC hotspot or having an attendant scan their badge with an NFC device. In both cases, the corresponding screen would either turn green for access granted, or red for access denied.
Badges and Access Control
Access control provides a quick and easy way for event planners to restrict attendee access to certain areas and even at certain times by encoding the rights to those areas onto the badge before the show. For example, if the show floor is only open to exhibitors from 7:00 am-9:00 am, access control pods with attendants can be set up at the show floor entrance and attendees will be required to scan their badge before entering. Therefore, if an attendee scans their badge at 8:00 am, the screen on the pod will turn red for access denied and the attendant will have to tell the attendee that only exhibitors are allowed on the show floor before 9:00 am. This allows for quick and easy monitoring of certain areas and makes things like VIP areas and restricted showtimes easy to implement.
A Robust Mobile App
When it comes to personalization, nothing is more powerful than a mobile event app; the main benefit being most attendees already have their own device to access it on. A mobile app with a robust toolset often ends up paying for itself. Here are just a few ways to incorporate a mobile app at your next event:
Event Information Hub
First and foremost, a mobile app is where you can house all of the important information about your event, from the complete program and speaker bios to your venue floor plan and exhibitor directory. With features like the social media activity feed, you can keep attendees engaged within the app. No need to visit their dedicated social media apps to share content around the event.
When your app connects seamlessly to your event management software, you can import your entire program. If you make any changes to your agenda, those updates will be reflected in the app as well. You can also give users the ability to build their own event agenda that they can easily refer back to, eliminating the need for them to flip through paper programs.
Networking and Matchmaking
With private in-app messaging and an attendee directory, attendees can connect with each other easily. An app with matchmaking capabilities can also enhance the networking experience by pairing up like-minded attendees, as well as finding places for them to meet one-on-one.
Live Polling and Q&A
Keep attendees engaged during speaker sessions by including live polling and interactive Q&A features in your mobile app. Not only will attendees be more focused when they can use their smartphones to be part of the conversation, but speakers will be able to connect with attendees on a more personal level.
Since attendees have their devices on them at all times, sending out alerts, updates, and announcements via push notifications can be the most efficient way to communicate with them as a whole. iBeacons that send more localized and specific notifications are also a great way to connect when them on a more personal level.
Finally, apps are great revenue generators when you offer sponsors and exhibitors monetization options, such as sponsored push notifications and exhibitor listings.
Tracking the Attendee Journey a Win-WIn
NFC/Beacon technology is really changing the game at events. Setting up beacons strategically around your event in session rooms or at exhibitor booths, such as smart tags, can aid in tracking attendee behavior around the event. This gives event planners information on where their attendees went and how much time they spent there. While that does seem one-sided, attendees will benefit from using this technology as well.
- Easy Session Check-in/Check-out: With session tracking via beacons, paper sign-in sheets or even scanning a badge become obsolete. Attendees can simply step through the doors of a session room, and if they stay there for at least 10 minutes, they are accounted for. If collecting training or education credits is required, this can be especially reassuring for attendees.
- Contacts & Content Collection: Beacon technology can make the exchange of information much easier. Whether it’s sharing contact information while networking or digital content like brochures or fact sheets from an exhibitor they met with at a booth, smart tags make storing that information easy and efficient.
- Personalized Content: When using a mobile app, beacons can send personalized push notifications and alerts based on their interests marked during registration. For example, if an attendee is interested in event management software, when walking past a session room, a notification could pop up saying that a session on event software is about to start.
- Revisiting Their Journey: After the event is over, attendees can take a look back at their individual event journeys, not only showcasing event value for themselves and also to their colleagues and managers. It can help justify the sometimes costly investment made to send employees to an event or conference and encourage colleagues and friends to attend in the future.
- Session Attendance Data: By tracking session attendance, planners can get an idea of what parts of their program are working and what’s a dud. This can help them get a better idea of what content attendees want, and therefore, can help tailor future event programs to their exact interests. Having this information can also help attract speakers who will be reassured they’re speaking to the right audience.
- Booth Traffic: The same idea can be applied to booth traffic. If you are able to see what exhibitors or sponsors attracted the most attendees, as an organizer you will be able to better understand what your attendees are looking for. When it comes to finding sponsors or exhibitors for next year's event, you will know what type of companies to reach out to. At the same time, you will have concrete data to show potential sponsors the value that attending your event can bring by looking at the previous year's results.
- Building Attendee Profiles: Overall, by tracking individual attendee journeys, planners can get a better sense of their audience’s wants, needs, and demographics down to the very specifics. For example, you could find that event planners are into industry trends, while event managers are more into finding ways to increase their ROI.
- Tracking Your Spend: Organizers can draw more attention to their event by offering attendees “perks”, such as t-shirts, branded merchandise, or free food & beverages vouchers, redeemable through a mobile app. Utilizing the app’s data and an event reporting tool can help you spot areas where product waste and expenses can be reduced, so you can better forecast your product quantities for upcoming events.
Making Sponsors Happy with Lead Retrieval
An attendee type that many event planners sometimes forget about when it comes to onsite tools is your sponsors or exhibitors! They are easily one of the most important attendee types at any event because they are choosing to invest in your event because they believe they will see some return. One of the primary ways that event planners fall short in maximizing their event ROI is by not providing a lead retrieval option for their exhibitors, and so unless exhibitors have a set lead retrieval provider for all of their shows, they miss out on this key technology.
At the end of the day, the reason why exhibitors exhibit at events is ultimately to gain new customers and increase sales, and the best way to do this is by following up with attendees after the event. However, in order to follow up with attendees and have those interactions lead to sales, exhibitors must have a way to correctly collect and qualify leads.
Lead retrieval solutions help exhibitors do this in a variety of ways:
- First, with NFC badges, the lead gathering is as easy as tapping the attendee’s badge, and with QR code badges, leads can be gathered by scanning the QR code with the lead gathering device. Devices can be rented, or some companies offer “Bring Your Own Device” solutions, where exhibitors can use their own devices by buying licenses and downloading the app.
- Second, after leads are collected, exhibitors can qualify those leads with custom surveys, notes, or on-demand content delivery.
- And third, those leads can then be directly uploaded into the exhibitor’s CRM or MAS system, to ensure that a salesperson is aware of the lead and knows to follow up.
Lastly, lead retrieval can also be a great source of income for event planners, as many lead retrieval companies will share profits with their clients.
Onsite Health and Safety
Event technology partners are committed to safely and effectively assisting event professionals in holding their in-person events. Various onsite products and services are geared toward the return to in-person events and have been instrumental in maintaining the health of individuals when meeting face-to-face. Event technology has evolved with the times by providing a blueprint for practicing safe live events through onsite safety technology.
Onsite Technology Safety Benefits
Taking CDC and WHO health guidelines into account, Event technology providers have developed processes that will contribute to safe and successful in-person events. Starting with registration and progressing through the event to the exhibit hall, event partners have developed protocols and solutions that will lead us all back toward a more normal world in terms of live events.
In this section, we will outline each step of an in-person event and how each can be conducted safely and effectively.
The registration process sets the tone for the whole event. This is the first time that attendees will be able to see what types of safety protocols are in place, and this can help them know what to expect throughout the event.
During the registration process, you’ll want to have all safety info clearly and prominently displayed. While there are general guidelines across the country, there are also local and state safety regulations to consider. Therefore, it is prudent to consult with local authorities to determine exactly what is allowed for in-person events and what is not.
The registration process, in general, should provide an idea of how the event will look. It is critical that you outline where and how many sanitizing/washing stations you will have available and what precautions such as mask-wearing will be enforced.
Additionally, protocols and regulations are constantly changing. To account for these shifting regulations as new evidence becomes available, it’s vital to ensure that during the registration process, all attendees are aware of the refund policy in case the event needs to be canceled. If possible, a contingency plan should be in place in case the event does need to be canceled.
It’s likely that this whole registration process will take place remotely and through email and/or your event website. Therefore, the most critical information needs to be highlighted and easy to find for anyone who may be interested in attending your event. This information also needs to be updated frequently as new guidelines are put into place.
Once the registration process is complete, the next opportunity to reinforce safety protocols will be at check-in. This can be accomplished in a variety of ways including, but not limited to tape markings on the floor for social distancing, clear arrows, and markings to indicate the direction of foot traffic, multiple check-in kiosks organized by last name, staggered check-in times, and mobile app check-in.
Tape Markings for Social Distancing
While social distancing recommendations have changed or been considered for certain settings (i.e. discussions of three feet of distance in schools instead of six, fully vaccinated individuals able to be within closer contact in the same household, etc.), there is still agreement that social distancing should continue to be practiced. A gentle visual reminder at check-in by having tape markings spaced out at an appropriate distance is an easy way to remain within compliance with safety protocols. This can also be combined with clear signage indicating the current rules on distancing. It is never inappropriate to over-explain in this day and age.
Multiple Check-In Kiosks
Splitting up a single check-in area into multiple kiosks can help to direct people and keep everyone at your event safe. There are numerous ways to organize the kiosks that will vary based on the nature of the event, but separating by last name is a clear and easy way to direct attendees to the proper area. Another option is to have mobile kiosks, where staffers can roll the check-in kiosk to the attendees. This can be used in tandem with multiple check-in counters to keep groups of people from having to wait in lines and risk being in too close of contact.
Arrows to Direct Foot Traffic
In the same vein as social distancing tape markings, arrows to indicate the proper flow of foot traffic during check-in can reduce confusion and pile-ups. Creating a one-way flow where people can easily follow and maintain distance while they enjoy the event is an easy way to maintain compliance with current guidelines.
Staggered Check-In Times
By only allowing attendees to check-in at specific times or on specific days, there is less chance of creating an unsafe, large group of people. An easy way to implement this is to only have a certain number of check-ins available for given times throughout your event, which can be assigned or available to choose from during the registration process. Additionally, extending the event over the course of a few days rather than just one can help to keep people spread out. The more options the better in terms of check-in time.
Mobile App Check-In
With a large percentage of people having a mobile phone with them at all times, an easy way to expedite check-in is to provide a scannable QR (quick response) or NFC (near field communication) code. Additional benefits to this mode of check-in are that it is eco-friendly (less paper is used in the printing of credentialing/check-in materials) and that it makes check-in contactless, further maintaining compliance with safety guidelines. However, for those who can’t or would rather not use a mobile app for check-in, other options can be made available such as pre-printing and mailing materials ahead of the event.
After all concerns regarding registration and check-in have been addressed, the next element of the event to consider is event access.
As was touched on earlier, contactless options are some of the best ways to avoid breaking social distancing rules and to expedite the whole process of the event. Contactless event access credentials can be accomplished in a variety of ways including mobile apps with NFCs, QR codes, or pre-printed/mailed event credentials.
The mobile options such as NFCs and QR codes are contactless, which may be desirable depending on the event in question. Additionally, these options allow for contact tracing, by creating a timeline of check-in, etc. in case attendees needed to be contacted after the event.
Pre-printed or mailed badges are also an option if the event would benefit from having a physical credential for attendees. Mailing the badges out essentially makes them contactless. However, having badges printed onsite or at other satellite locations can reduce the chances of contact when retrieving badges.
Regardless of whether attendees have a physical badge or one through a mobile app, scanning pods can be provided and allow attendees to tap their badges for scanning purposes. This enables everyone in attendance to maintain appropriate social distancing without the need to directly come into contact with a staff member.
Also, these scanning pods provide the ability to perform contact tracing on attendees in terms of a specific location within the event. Thus, the event organizers can determine who all might have been in contact, and how long an attendee lingered in a given location at the event and provides an easy way to convey the appropriate information to all who may need to follow up with an appropriate professional after the event. These measures can provide peace of mind to anyone in attendance at the event that their health and safety are being taken seriously by the event organizers.
Industry sections are an integral part of conferences and trade shows. Within these individual sections, capacity limits can be difficult to control. Luckily, a solution has been developed: handheld scanning devices. The handheld version is similar to the scanning pods but can be quickly and safely used on individuals in the smaller sections of the event. These handheld devices can be maintained by one staffer so that it is only touched by one person throughout the event. However, these and all devices that have the potential to come into contact with multiple people should be frequently sanitized before, during, and after the event.
Event organizers can scan attendees’ badges and determine quickly if the person 1) has access to the area in question, 2) whether or not the section is at capacity, and 3) for contact tracing purposes if needed.
The busiest part of any event is likely to be the exhibit hall. Sponsors and exhibitors invest time, energy, and money into these events. In return, they expect that they will generate leads and receive a high return on investment. It is no small commitment to sponsor an event, and if a sponsor has a less-than-positive experience that doesn’t generate significant leads, it can be difficult to convince that person to sponsor an event again in the future.
With the new climate involved with in-person events, leads are not generated in the same way as they used to be. Handing out physical business cards, flyers, and swag needs to be done safely or avoided altogether. Event technology has developed the perfect solution to lead generation at in-person events: scannable lead generation.
Through the use of your own device or by renting one, attendees can scan their badges and receive an instant email from your business, thus providing a contactless way to generate leads at the event. The data that you receive from this can be customized to provide you with the most valuable information on these leads as it relates to you and your business.
As far as traffic in the exhibit hall, the use of pods and handheld scanners is crucial to monitor capacity. Additionally, dedicated entrances, one-way traffic flow markers, and exits that are clearly indicated will keep large groups gathering in one place at the event.
Onsite Staff Safety Measures
The onsite staff puts health and safety above all else, while not compromising quality. Staff will follow all protocols as outlined during in-person events:
All staff will have their temperature checked before traveling between locations and daily while onsite. If any fever is detected, the staff member will not be onsite that day, per health guidelines.
Personal Protective Equipment
Staff will wear appropriate personal protective equipment such as masks and gloves at all times. Appropriate PPE will depend on local regulations that are in place at the time of your event, but PPE will always be considered based on the best available research and recommendations.
All equipment necessary for the event will be thoroughly sanitized before shipping, in the morning before the event, hourly during the event (as event traffic permits), and in the evening after the event. This includes anything that may be frequently touched by multiple people including exhibitors, attendees, and staffers during the event. Additionally, your onsite team should practice good hygiene following current recommendations by practicing frequent hand washing or sanitizing throughout the event.
Staff will organize the spacing of the event to encourage social distancing and minimize contact. Currently, the recommendation is to maintain a social distance of at least six feet. However, questions are being raised about reducing the recommendation to only three feet of social distancing. Whatever the recommendations are at the time of your event, your event technology provider will ensure that the event is compliant and work with the event organizers to ensure safety.
In-Person Event Professional Services
Support doesn't end when your event begins. Event technology partners strive to make every event successful by assisting event organizers in planning before the event, training on new ways to run events, and supporting during the event.
Before the Event
It can’t be overstated: events need to be planned down to the last detail in this time and age. Event specialists help to plan out the process step-by-step. From promoting the event through means such as sending out email invitations, organizing the event website, registrations, and surveys; they work closely with event organizers throughout the whole process.
Event experts can train your team on what to expect during the event and how to handle any issues that may arise. Contingency planning is a must, and they are well-versed in the practice.
Support During the Event
When the day of the event finally arrives, you are not alone. Onsite specialists can help troubleshoot any problems or questions you may have dealing with your technology or other portions of the event. These experts may include check-in/badging specialists, lead retrieval specialists, and session/access control specialists. They are ready and willing to help.
Other Considerations for Returning to In-person Events
Some other elements of in-person events that need to be considered deal with venue specifics, signage, and vendor compliance with safety regulations. Event technology partners have vast experience in assisting with events and can help navigate these situations as needed.
Earlier we discussed state and local guidelines that may differ from federal regulations. Complicating the matter even further, there may be specific considerations within the venue where the event will take place. Things to consider are the capacity limit on the venue as a whole, capacity limits in any of the breakout rooms or the exhibit hall, and the contract that you sign with the venue. These are important considerations to make and clearly define in your contract with the venue so that you don’t find yourself in a tough situation where you are responsible for an issue that arose as a result of your event taking place.
Signs at the event need to be clear and concise. Your safety messages should be conveyed in short, readable print at many different points throughout the event. This will lessen the chance of someone violating the safety guidelines and having an embarrassing confrontation with a member of the staff who is enforcing the guidelines. Additionally, even though it may seem like everyone should know the symptoms to look out for in the era of COVID-19, it is helpful to have prominent signage displaying these symptoms. This way, attendees know to stay home or leave the event if they begin to experience symptoms. Last but not least, a sign indicating the proper way to wear a face covering and types of face coverings that are acceptable. This information should also be displayed on the event website so that no one shows up with an inappropriate face covering and has to be denied entry.
Vendor Safety Compliance
While we have discussed at length the safety precautions as they relate to attendees of your event, it is equally important that all vendors and exhibitors understand the safety requirements as well. Again, these vendors are investing a lot in your event, and they should know exactly what will be expected of them at the event. Your technology provider can help in defining what should be conveyed to your vendors to ensure that everyone at the event including attendees and vendors is kept safe throughout the day.
With custom systems and technologies, there are truly innumerable amount of ways that event planners can enhance the event journey with onsite technology. From implementing mobile apps and beacons to exploring the world of NFC and RFID, with so much new technology to choose from, the decision of what to use at your event to increase ROI can be overwhelming.
Remember that the most important thing to do to guarantee success is to identify your priorities and define your goals and objectives. With this in mind, you will be able to identify the best technology for your event and develop a roadmap for successful implementation.
As you can see, however, it’s crucial to analyze every area of your event, as technology can be used in even the most unlikely of places, like sponsored hotels or show floor stores. Consider how you can improve event ROI with technology in the areas of sustainability, security, personalization, monetization, and more.
Finally, realize that implementing new onsite technology isn’t a one-time process. Just as your attendee and sponsor need to change over time, your technology needs will change over time as well. It’s always a good thing to have continuous ROI measurement in place so that you can stay on top of your onsite technology game and avoid outdated practices like pre-printed badges!