Northstar Travel Group

Success Story

Automating the matching process for vendors and attendees has optimized appointments and increased productivity for events

Northstar Travel Group is the leading business information and marketing solutions provider to the $300 billion U.S. travel, tourism and meetings industries. Through award-winning media brands, proprietary content, research and customized marketing solutions, Northstar offers unparalleled depth of information and services to clients in every vertical segment of the travel industry.

Challenge

Northstar Travel Group Challenge

Angela Cox, Northstar’s group director, meetings & events, organizes the company’s many events with her team. They also plan strategic networking sessions between meeting planners and meeting industry vendors. With registrations from both flooding in for each event, they have to successfully match up the two different types of attendees based on their region, specialties, and several other categories. Facilitating networking is vitally important for Northstar because they want their clients to find exactly what they are looking for at their conferences.

“The majority of our events are appointment based and we use a mutual matching system, Stova's network module, rather than an accept-and-deny basis. The driving factor that made our events simpler was the fact that with Stova, we don’t have to re-key data. We saved about 5 hours per event.”

Solution
northstar travel group

Location: Secaucus, New Jersey
Founded: 1989
Employees: 550+
Industry: Travel & Hospitality Media

Northstar Travel Media is the leading business information and marketing solutions provider to the $300 billion U.S. travel, tourism and meetings industries. Through award-winning media brands, proprietary content, research and customized marketing solutions, Northstar offers unparalleled depth of information and services to clients in every vertical segment of the travel industry.

Angela Cox

Angela Cox
Group Director, Meetings & Events

Key Statistics

Organizes around 14 events annually

Maintains portfolio of industry brands: Meetings and Conventions, Successful Meetings, and Incentive

Products Leveraged

Attendee Registration, Attendee Networking, Real-Time Reporting

Ready to learn more?

Whether your event is virtual, hybrid, or in-person, enhance your attendee’s journey with an event ecosystem built for your audience. Ready to walk through Stova's event technology solutions? Schedule some time with us today.