Success Story

Making the pivot from in-person to virtual, HLB was able to grow their annual conference by 50%

HLB was forced to make the decision to postpone its annual in-person conference. Instead of canceling their event, they were looking for a technology provider that would help them to move their conference virtual and reach a wider audience. Aventri was able to meet their needs with the Aventri Virtual Event Platform. The HLB team designed a virtual event with Aventri that held 40 sessions, with speakers and delegates from 76 countries and over 400 registrants in total.


HLB Challenge

When the COVID-19 pandemic hit, HLB needed to postpone its annual in-person audit tax and advisory conference, and they needed to pivot to a virtual conference quickly. They were looking for a solution that would meet their needs in terms of price, ease of use, and accessibility. Besides that, they needed to find a provider that would work with them to deliver the right event and experience to their delegates. Since this was their first time hosting this annual conference as a virtual event, they wanted to ensure that their delegates would have a smooth transition and not have to download multiple tools to experience their online conference.

HLB logo blue

Location: London, United Kingdom
Founded: 1969
Employees: 29,300+
Industry: Independent Advisory & Accounting Firms

HLB is a dynamic global network of independent advisory and accounting firms. Through the power of 29,363 professionals across 158 countries, we combine local expertise and global capabilities to service your needs. HLB firms are locally established with deep roots in their communities, yet are closely connected with professionals from across the world to help clients grow across borders. We are everywhere you are and everywhere you want to go.

Susanna Spasa

Susanna Spada
Operations Project Manager

Key Statistics

400 virtual event registrants
76 countries represented by attendees and speakers
40+ virtual sessions available during the conference

Products Leveraged

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