Engaging SKO 2023

Stova began collaborating with the world’s most comprehensive and broadly adopted cloud service approximately 8-9 weeks before the event. During this preplanning phase, they worked on ideation, scoping, and customizing solutions to meet specific needs. Stova's approach focused on leveraging existing solutions while introducing new innovations to enhance attendee engagement and connectivity.

One of the key goals was to facilitate watch parties, allowing teams to gather either physically or virtually to watch the event together. Stova successfully implemented 509 watch parties, surpassing the initial target of 250. By providing a chat option and video reactions, Stova ensured that both onsite and virtual attendees could actively participate and interact during the keynote sessions.

The sponsorship aspect was significantly revamped to increase opt-in users and leads. Stova replaced the traditional exhibitor booth section with sponsor/company descriptions on the sponsor record, streamlining the sponsorship experience. They introduced two new features: "Ask an Expert" and "Request a Meeting." Attendees could submit a form to ask questions to sponsors or schedule meetings, providing a more personalized engagement. Sponsors could download reports of responses and choose how to respond, resulting in higher sponsor engagement and lead generation. To encourage attendee participation, Stova partnered with a third-party vendor for a photo mosaic. Attendees could upload their photos, and a mosaic displaying all the attendee photos was created in real time. For every photo submitted, a donation was made to the charity Rise Against Hunger, adding a philanthropic aspect to the event. Stova also incorporated gamification elements, including a custom page for break rooms. This page featured point totals, a photo booth, note-taking capabilities, and a playlist section, adding an element of fun and engagement.