14 Questions to Ask in Your Post-Event Survey
July 26, 2018
Post-event feedback survey questions can provide valuable insights, helping you get a sense of attendee satisfaction and improve things for your next event. But to get the most useful feedback, you need to ask the right questions, at the right time, and in the right way. As with pre-event surveys, you should keep your post-event evaluation survey short and to-the-point (people are less likely to complete longer surveys), so choose your questions wisely. Here are fourteen sample post-event evaluation questions to get your survey started.
This post covers the following post-event survey questions:
1. How satisfied were you with the event?
Ask participants to rate their satisfaction with key aspects of their event experience, including:
Feel free to include space for comments, and ask follow-ups questions about the most important aspects of the event, e.g. the keynote speaker.
2. Do you plan to attend this event in the future, and why?
This question is a great indicator of attendee satisfaction, a good alternative if you want a different angle than the usual “did you like the event?” It’s also a good idea to get an understanding of how many visitors will attend next year, because it’s much easier to encourage repeat attendees than it is to find new ones.
3. How can we improve for next year?
Offer an open-ended request for constructive feedback and give your audience a chance to expand on their feelings, comments and criticisms.
4. How likely are you to recommend this event to a friend or colleague?
This could be a simple rating or a longer response. Either way, it’s a common and effective indicator of attendee satisfaction.
5. How satisfied are you with the quality of the networking opportunities?
Chances are, networking is essential for your attendees. This question helps make sure you’ve got your networking bases covered.
6. What did you like most about the event?
It’s not all negative! Some positive feedback can be just as useful as constructive criticism.
7. Which topics would you like to see covered at future conferences?
What speakers and content are you planning for the next event? The post-event survey is a good place to gather ideas and start thinking about the future.
8. How did the event influence your perception of the company?
Get a sense of how your event fits into the larger brand or strategic picture.
9. What were your favorite experiences or moments?
Build a running list of your audience’s favorites to repeat in the next event.
10. What features did you use most in the event app?
Don’t forget to gather feedback on your app. An app is one of the central touchpoints of your event, and you’ll want to get a sense of how people respond to it.
11. If networking was a priority, which app feature was best for building your network?
As mentioned earlier, networking is crucial, so make sure you optimize your app’s networking features.
12. If you used an augmented reality scavenger hunt for the first time, how do you rate the experience?
This question doesn’t have to be about augmented reality, necessarily – it’s an example of a specific feature. As you test out new features and new ideas, it’s good to keep track of successes.
13. Do you have any other suggestions or feedback you would like to share?
You want to keep your list of questions as short as possible while getting the best feedback. However, in doing so, your questions won’t address everything. This question functions as a catch-all, an opportunity to collect any outstanding feedback from your audience.
When it comes down to it, our clients use post-event surveys to make sure they see a return on their investment and can plan for the future. For example, if the keynote speaker averages low ratings but charged a steep fee, you can bet that person won’t be invited to the next conference. If attendees were generally satisfied with the content, but not over the moon about it, planners can look for ways to keep the content relevant but increase engagement next time.
If you want to gather more immediate, specific feedback on individual sessions or speakers, we recommend sending short surveys during the event, directly after the session, in the event app. For example, if you have a general session in the morning followed by a 15-minute break, send out survey questions asking specifically about the general session as soon as it ends so that people can provide feedback during the break. Most people are happy to answer a couple of questions on the spot, and these immediate responses tend to be more accurate.
Your post-event survey questions should go out as soon as the event is over, while the experience is still fresh. Be aware, however, that people will probably not respond instantly. Attendees are more worried about getting home than they are about answering your questions – you’ll most likely see responses the following day.
14. How Can Stova Help?
You put a lot of hard work into planning an event. It’s understandable if you are ready to stop as soon as the last session ends, but gathering feedback is one of the most important things you can do post-event. Let Stova ease the process by setting up your post-event survey in the app. If you want to discuss event evaluation surveys in greater detail, Stova account managers work with you to create and tailor surveys that collect everything you need.
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