Welcome to "The Ultimate Guide to Profitable & Engaging Sales Kickoffs," a must-read for event professionals aiming to energize and unify their sales teams.

Sales kickoffs (SKOs) are pivotal events that blend learning, networking, inspiration, and fun to equip salespeople with the tools they need to achieve their goals.

This guide serves as your comprehensive roadmap to planning successful SKOs in 2025 and beyond, offering insights whether you're a seasoned veteran or new to the industry.

Discover best practices for engaging both virtual and in-person attendees, simplifying event planning, controlling costs, and demonstrating the impact of your SKO on the company's bottom line. Let’s get started!