The Hybrid Group
Adapting for the future, they moved from simple to robust while staying within a financial model
The Hybrid Group, comprised of meeting and convention management associates bringing more than 100 years’ experience, combines expertise from many industry backgrounds to create highly customized event management models for their clients. The Hybrid Group’s mission is to establish a comprehensive global brand in which they offer their knowledge to help grow their clients’ conventions, meetings, special events and member services by customizing a “hybrid” suite of services to meet their individual client needs.
The Hybrid Group Challenge
Prior to using Stova, The Hybrid Group had a very basic registration system that was not robust enough to meet their needs. It lacked pivotal components, such as housing, reporting and communication tools that their clients were looking for.
Therefore, The Hybrid Group needed a more comprehensive system that could incorporate these tools within one solution, while also providing additional aspects needed for extensive event planning, says Jeanette Kilrea, registration and housing manager at The Hybrid Group. From corporations and government agencies, to non profits and international organizations, The Hybrid Group’s diverse clientele also needed software that could help produce a variety of events like conferences, trade shows, fundraisers, product launches and more.
After an extensive search and comparison of other event software companies, The Hybrid Group decided that Stova provided the best overall components of a high quality registration and housing system that not only fit its company and client needs, but that also fit its financial model. “What we liked about Stova were its modules and the ability to customize and create a product that worked well for us,” Kilrea says.
With all the extensive Stova modules, The Hybrid Group was also able to easily showcase a complete registration and housing package to their clients, further enhancing their offerings and services.
Location: Chicago, Illinois
Industry: Meetings & Events
Comprised of meeting and convention management associates that bring more than 100 years’ experience, The Hybrid Group combines expertise from many industry backgrounds to create highly customized event management models for their clients. The Hybrid Group’s mission is to establish a comprehensive global brand in which they offer their knowledge to help grow their clients’ conventions, meetings, special events and member services by customizing a “hybrid” suite of services to meet their individual client needs.
Registration and Housing Manager
Average event size: 2,800 attendees
Event locations: International 25%, Domestic 75%
Average room block size: 3,300 room nights
Event Websites, Customized Reporting, Mobile App
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