4 Tips For Navigating Exhibition Booth Design

Exhibition booth design can be a difficult task to tackle. Whether you struggle with creative trade show booth ideas or everything simply seems too expensive, overwhelming and unattainable, there are methods to the madness. Here are a few simple guidelines to follow when heading into trade show booth design.

Be Intentional

When you begin planning your trade booth design, first evaluate your intentions, objectives and goals. Sure, you’re looking to generate leads and drive sales, but look more specifically. Whose attention are you trying to grab? What do you want their first impression of your brand to be? How can your event booth design help you to create that impression? Establish these objectives in advance, and keep them in mind as you go forward.

For example, if you’re aiming for your booth to be informative, giving demos to large audiences, pay attention to the spacing and seating available. If demos are going to be more one-on-one conversations, designate more private spaces to maintain that dynamic. By making these intentional decisions, you’re using your trade show booth design to tell other attendees exactly what type of experience they’re going to have. If you’re unsure, don’t be afraid to have a mix of options, so long as you’re keeping your goals in mind. You want to personalize and really make the space yours to pull people’s attention away from the other booths in the area.

Incorporate Color

It may seem simple, but these events are a competition for attention. Incorporating color tastefully can be a really crucial step to successful event booth design. If your brand uses color often, keep it consistent with your branded look, but don’t be afraid to find creative ways to draw the eye. From bold branded balloons to little delicate details, color captures the attention of attendees without drawing the extra energy from your employees working the booth.

Freebies & Mementos

Let’s be honest, who doesn’t love free branded swag? Now, you don’t simply want boring or cheap-looking plastic freebies. Instead, think about what you can give attendees that they’ll use, while also making a statement about your brand. For example, if your brand promotes sustainability, consider giving out branded, reusable coffee cups or water bottles. That way, you’re reminding people what your brand means, believes and stands for. You want to be memorable in a meaningful way. Consider selfie stations or photobooths, too. If you brand photos with a message, your attendees will walk away with a memento that’s associated with a positive experience as well as a specific message.

Snacks & Drinks

Trade shows can be long days, and offering food or beverages in between allows people to take a breath and slow down. Whether you organize a coffee spread or a cocktail hour, when done right, you can bring your attendees back down to earth, making them feel more comfortable, social and personal. In a day of moving quickly from one thing to another, this kind of gesture stands out to attendees.

No matter where you find trade show booth design inspiration, keep it true to your brand, and remember to keep your objective in mind throughout the journey.