3 Ways to Promote Your Event with Thought Leadership

Promoting your event can take up a lot of time and budget spend. But it doesn’t have to!

In this digital age, it is now easier than ever to connect with industry thought leaders who can help you promote your event to a larger audience. By utilizing thought leaders online, you can promote your event without spending time or money.

Learn how thought leaders can help you promote your next event.

What is a thought leader?

A thought leader is someone who people recognize as an expert in some area of specialization in their industry. Thought leaders are seen as go-to individuals for advice and news in said field. As a result, thought leaders tend to have a significant following and influence on social media.

3 Ways Thought Leaders Can Help You Promote Your Event

After identifying the thought leaders in your industry, invite them to your event! You can offer these thought leaders complimentary event tickets, VIP status, special speaking slots, discounted booths, and more. By inviting these thought leaders to your event, you are not only adding to your event, but also attracting an audience you may have been not reached.

1. Collaborate on Social Media

Once you have invited one or several thought leaders to participate in your event, whether it be a speaking slot or as an attendee, you should connect on social media. If you are already connected with them, start engaging with their content and followers.

You can also team up with your thought leaders to promote each other’s content, particularly your event content. By having your thought leader share your event content on their social accounts, your event will gain exposure to an audience that may have otherwise not seen your event promotion.

2. Conduct an Interview

In addition to promoting your event through your thought leader’s social media channels, you can also feature thought leaders in your event content, like blog posts, podcasts, and videos. For instance, you could ask a thought leader, who is attending your event, for an interview related to a topic that will be covered at your event. This interview can be recorded via podcast or video, transcribed into a blog, and be shared on your event’s page or the thought leader’s website and social media accounts. Not only will this content be read by your event audience, but it will also be read by the thought leader’s audience, increasing your event promotions exposure.

3. Invite Others

Although one thought leader alone can help you promote your event, the more thought leaders you involve in your event and its promotion, the greater the exposure your event will gain. Ask your thought leaders to tell others, like their audience and fellow thought leader about your event. Even better, you can give your thought leader a few extra complimentary tickets to your event and ask them to invite other influencers who may be interested in your event. Your thought leaders can even hold a social media giveaway where the prize is a free ticket to your event. The possibilities of promoting your event with your thought leaders are endless.

What’s your favorite way to promote your event? Do you use any of these tactics to promote your event?

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