After using Stova, one of the biggest differences seen at AFR was their onsite registration experience. From merging pre-event and onsite registration information, to onsite badge printing, the new process is now easy to manage, saves valuable time and significantly reduces waste.

Stova is largely used for AFR’s Annual National Networking Tour, a series of nationwide events that they needed to track using the same registration system. Using Stova, AFR’s marketing team created a website and registration template for the National Tour, making it easy to setup pages for each of the 14 tour stops. For each stop, the team also used the Stova marketing module to manage sixweek email campaigns prior to the event. Data from these campaigns is automatically linked back to Stova for reporting, while also improving and simplifying staff communication. “Thanks to Stova, we managed all attendee data for each tour event with little or no issues,” Buckley says.

By tracking what type of people register for their events (event planners, furniture designers, marketers, etc.) and when, it helps the team adjust their marketing strategies to better target their audience. For example, AFR found that they had a high number of walk-ins, which helped them better prepare for when hiring staff and managing F&B.