PGA Show 2025: A Success Story with Stova
Streamlining Success: PGA Show’s Record-Breaking Return Powered by Stova
30,000+
Attendees
80+
Countries
1,000+
Exhibitors
About Client
The PGA Show is the premier global gathering for the golf industry, serving as the kickoff event for the new golf season and driving business forward. The 2025 PGA Show, held at the Orange County Convention Center in Orlando, Florida, was the largest in 15 years, attracting over 30,000 attendees from all 50 states and more than 80 countries. The event featured over 1,000 exhibitors and included a large-scale Demo Day at the Orange County National Golf Course. With record-high satisfaction and Net Promoter Scores from both attendees and exhibitors, the 2025 PGA Show set a new benchmark for success.
Objective
With a rapidly growing audience and an increasing number of exhibitors, long lines at registration became a concern, potentially impacting the overall attendee experience. Additionally, with multiple event locations—including the main Convention Center and Demo Day—ensuring seamless coordination across venues was a top priority.
The event team needed a reliable and efficient registration solution that would eliminate bottlenecks, streamline check-ins, and provide real-time reporting to support decision-making throughout the event. Given the PGA Show’s rapid post-pandemic growth, it was crucial to implement a technology-driven solution that could scale with demand while maintaining a high level of customer satisfaction.
Solution
Having worked with Stova in previous years, the PGA Show team recognized the platform’s robust event technology capabilities and its exceptional customer service.
For the 2025 event, Stova’s solutions were further optimized to address specific challenges, focusing on three key areas:
- Self-Service Kiosks for Streamlined Check-Ins
To combat long wait times at registration, Stova implemented an expanded network of self-service kiosks at both the Convention Center and Demo Day locations. These kiosks allowed attendees to check in quickly, print their badges, and navigate the event with minimal friction. Recognizing the growing adoption of self-service technology in various industries, the PGA Show team embraced this solution to enhance attendee convenience and reduce congestion. - Enhanced Line Management & Onsite Support
In addition to self-service kiosks, Stova and the PGA Show team collaborated on a comprehensive line management strategy. More on-site personnel were deployed to guide attendees to the appropriate registration areas, ensuring a smooth check-in experience. By strategically placing line managers and improving signage, the event saw a dramatic improvement in crowd flow, resulting in one of the smoothest opening mornings in recent memory—despite record-breaking attendance. - Real-Time Reporting & Data Insights
Another critical component of Stova’s contribution was providing rapid and accurate event data. Daily reports were delivered faster than ever, allowing the PGA Show team to monitor attendance metrics, track registration trends, and make informed decisions throughout the event. The ability to quickly adjust and refine operational strategies based on real-time data proved invaluable in maintaining a seamless experience for both exhibitors and attendees.
Event Success
The 2025 PGA Show was not only the largest in 15 years but also achieved the highest attendee and exhibitor satisfaction scores in the event’s history. Stova’s technology and collaborative support played a pivotal role in achieving these milestones.
Key successes included:
- Record-Breaking Attendance: The largest PGA Show in over a decade, attracting a highly engaged global audience.
- Seamless Registration & Check-In: A dramatic reduction in wait times, even with increased attendance.
- Improved Attendee Experience: High satisfaction and Net Promoter Scores (NPS) reflecting the smooth, hassle-free registration process.
- Efficient Onsite Operations: Optimized staff coordination and line management strategies leading to a frictionless event experience.
- Faster Reporting & Decision-Making: Real-time data insights that enabled agile event management and strategic improvements.
Client & Attendee Feedback:
- 90% of surveyed exhibitors reported increased efficiency using Stova’s solutions.
- Attendees praised the streamlined registration and check-in process.
- Positive feedback on real-time analytics and lead tracking tools.
The 2025 PGA Show was one of the best in recent memory, both from a customer standpoint and a metric standpoint. Having a collaborative partner like Stova ensured that our first touchpoint with attendees and exhibitors ran smoothly, especially on opening morning. The enthusiasm, efficiency, and seamless execution of the event were truly gratifying, and we look forward to continuing this successful partnership.
Marc Simon
Event Vice President, PGA Golf Exhibitions
Event Name: PGA Show 2025
Organizer: PGA Golf Exhibitions
Location: Orange County Convention Center, Orlando, FL & Orange County National Golf Course (Demo Day)
Attendance: 30,000+ attendees from all 50 states and over 80 countries
Exhibitors: 1,000+
Industry: Golf
Objective: Global gathering to drive the business of golf forward, featuring exhibitors, networking, and industry innovations
Products Leveraged:
Elevate Your Event Management
Learn more by downloading the Case Study.
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