Customer Story
How AHIP Improved Event Efficiency and Reporting for Conferences with 2,800+
Attendees
The demonstration of ROI comes through the reporting and efficiencies we've built with Stova
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
AHIP manages large conferences with hundreds to thousands of attendees. As their events grew, the team needed better systems to handle registration, membership data, and reporting — without increasing staff workload.
By implementing Stova, they built a more efficient event infrastructure that supports data integration, reporting, and scalable operations.
The Challenge: Managing Growing Events with a Small Team
AHIP runs two major annual conferences that attract hundreds to thousands of attendees.
While the events themselves remained consistent, the operational complexity continued to grow.
The team needed to improve:
- Registration workflows
- Data visibility across systems
- Event reporting capabilities
- On-site operational efficiency
“The biggest change over the years has been on the technology side — becoming more efficient in what our users see and how they interact with the registration platform.”
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
Without stronger systems, managing these events would become increasingly difficult for a lean operations team.
The Solution: Integrating Event Registration with CRM Data
To simplify operations, AHIP used STOVA to connect their registration platform with their CRM database.
This integration allows the organization to automatically sync:
- Membership information
- Event registrations
- Financial records
- Historical attendee data
“Stova allows us to sync into our database to collect membership information… we’re able to keep both membership and financial records within the platform.”
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
With everything centralized, the team now has better visibility across their event data.
Behind the Scenes: Building Better Event Workflows
Beyond implementation, AHIP worked closely with STOVA teams to optimize their
processes.
They collaborated with:
- Support teams for troubleshooting
- Training teams to improve workflows
- Backend teams for on-site solutions like badge printing
“I’ve worked with several departments within Stova — support, training, and backend teams for things like badge printing.”
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
These partnerships helped the team refine their systems and prepare for future event growth.
Unlocking ROI Through Reporting and Forecasting
For AHIP, the biggest impact of STOVA has been data and reporting capabilities.
Better reporting allows the team to:
- Track event registration performance
- Analyze historical data
- Forecast future attendance
- Improve planning for upcoming conferences
“The demonstration of ROI comes through the reporting we’re able to collect and how it helps us forecast for future events.”
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
Instead of relying on manual tracking, the team now has clear data insights to guide event strategy.
Scaling Events Without Scaling Staff
As attendance continues to grow, AHIP must manage increasingly complex events with a limited team.
Improving workflows and automation helps them stay ahead.
“We’re dealing with a smaller team but ever-growing events and attendees.”
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
With streamlined systems, the team can handle larger events without dramatically increasing operational workload.
Smarter On-Site Operations
One area where AHIP expects significant improvement is on-site logistics.
With better systems and automation, manual tasks like attendee processing and badge printing can be reduced.
“Instead of worrying about 700 attendees, maybe we only worry about 400… that’s much better when you have fewer hands.”
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
This allows the team to focus on delivering a better event experience rather than managing operational bottlenecks.
Results
After implementing STOVA, AHIP gained the infrastructure needed to support large events efficiently.
Key Outcomes
- Integrated registration and CRM data
- Improved event reporting and forecasting
- Reduced manual operational workload
- More scalable systems for growing events
- Better efficiency for a small team
The Takeaway
Large conferences require more than just event planning — they require smart systems that scale with growth.
By integrating registration, CRM data, and reporting within STOVA, AHIP built a platform that allows their team to work smarter while continuing to grow their events.
“We’ve got to start working smarter, not harder.”
- Danielle N. Thomas, MTA, CMP
Senior Manager, Event Registration & Business Intelligence
Customer Snapshot
Organization: AHIP
Industry: Healthcare Policy & Events
Event Size: 800 – 2,800 attendees
Events Managed: Two major annual conferences
Key Goals :
- Streamline registration workflows
- Connect event data with CRM systems
- Improve event reporting and forecasting
- Reduce manual work for a small team
Want to Run More Efficient Events?
Discover how STOVA can help your team streamline event registration, reporting, and on-
site operations.
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