▶️ Replay the Live Session: From Insight to Impact: Unlocking Event Business ROI

Summary of Session

Stova attended Event Tech Live 2025 in London, where we participated in an engaging live session exploring how organizations can harness event data to create meaningful business outcomes. The discussion centered on JPMorgan Chase’s strategic approach to event management and their successful deployment of Stova’s platform.

Jessica from JPMorgan Chase shared valuable perspectives on their comprehensive event operations, emphasizing the critical importance of connecting event initiatives with broader organizational objectives. She clarified that their events serve a distinct purpose: strengthening existing client relationships and cultivating new connections, rather than direct revenue generation. This philosophy ensures every event is designed with specific goals that support the company’s strategic vision.

A highlight of the conversation was JPMorgan Chase’s establishment of a Centre of Excellence, created to bring together diverse event teams and establish uniform data practices throughout the organization. Jessica described how Stova was first introduced within select business units, then expanded company-wide following its proven success. The crucial integration of event information into their CRM system marked a transformative moment, unlocking sophisticated analytics capabilities that were previously out of reach. This connection enabled consistent, global measurement of event effectiveness, allowing the organization to compare outcomes between attendees and non-attendees while informing more strategic planning decisions.

The session further explored how event analytics influence organizational strategy. Jessica noted that successful event approaches vary by context, making regional and localized strategies essential. Analysis of their event data underscored the significance of audience selection in optimizing results. Through close collaboration with bankers and client advisors, JPMorgan Chase refined their invitation process to align with specific event objectives, resulting in stronger engagement and improved business outcomes. This precision in audience targeting emerged as a fundamental element in delivering successful events and generating business value.

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