TEDxSydney

TEDxSydney Solution

After implementing Stova, TEDxSydney found that its ticketing process both prior to and during the event went much smoother than in previous years, resulting in positive feedback from the attendees.

TEDxSydney relies on volunteers for much of the registration and audience management, and, so far, their team has been thrilled discovering the Stova platform and its many easy to use features. Staff are also using the Stova marketing module to create and email invitations to potential attendees using mailing lists.

Overall, TEDxSydney has a more streamlined event planning process, especially since Stova also integrates with its Saleforce database of members. “The ability for Stova to integrate with Salesforce was also an important factor for us,” McMahon explains. “It’s why we moved towards a whole new suite of technology solutions to support the growth of the organisation over the next 3-5 years.”

“We have only scratched the surface of what Stova can do, and it has already helped our organisation and our community.”

TEDxSydney Event

TEDxSydney used Stova at its 2016 event at the Sydney Opera House. The one day, multi-venue event, now in its seventh year, catered to a multi-disciplinary audience of 4,000 with wide-ranging interests and backgrounds. The full day consisted of programming blending talks from a range of speakers, unique live performances and a special film program. The audience covered both the TEDxSydney event and a simultaneous [email protected] event, as well.

Prior to the event, TEDxSydney used Stova to setup different attendee categories to send invitationonly emails. “TEDxSydney is an oversubscribed event each year and registrations were carefully monitored across all categories, to ensure a balance of attendees,” says McMahon. “We used discount codes in conjunction with the categories to track special invitations.”

Furthermore, with the platform’s integration to the organization’s payment gateway, it was able to accept credit card payments online, all of which were simultaneously tracked using Stova so that staff always knew how each category was selling and whether additional invitations needed to be sent.

While many name badges were printed prior to TEDxSydney 2016, there were also a significant number of badges that needed to be printed either the day before or on the day of the event. Onsite staff used Stova to confirm payment of attendees who did not have a pre-printed name badge. McMahon says: “Having one system with all the registrations was a huge timesaver for the team, and the ability to print/re-print name badges on the day directly from Stova helped make the registration process smooth for audience members.”

Overall, both TEDxSydney attendees and staff have been very happy with the more efficient registration and onsite capabilities Stova has to offer. “We are very happy we chose to implement Stova to improve our attendee experience, as well as support our growth,” McMahon says. “We are looking forward to unlocking even more of the functionalities over the upcoming years with the support of the Stova team.”